Skip to content

Platforms · TikTok Ads

TikTok ads management: API reporting and creative testing

Vexio works on TikTok Ads end to end. For TikTok ads management, that means building campaign, ad group and ad structure for creative testing, pulling reporting through the TikTok ads API into your own warehouse, and drafting budget and bid changes for your approval. Optimisation support is part of the work.

By Updated

Ask about TikTok Ads All platforms
The work

Five areas of TikTok Ads work.

Your scope is agreed in a scoping conversation. No volumes, client names or results are published here.

  • Account structure and campaign build

    Campaign, ad group and ad layout for creative tests, with a naming plan so every variant can be identified in reports.

  • Data pipelines and reporting

    TikTok ads API reports pulled on a schedule at campaign, ad group and ad level and loaded into BigQuery or PostgreSQL.

    Advertising data pipelines →

  • Automation

    Jobs that watch spend and delivery against your plan and flag the ads that need a decision.

  • Agents and MCP

    An agent that reads results through MCP tools and drafts budget and bid changes. A person approves them.

    AI agents →

  • Ongoing optimisation support

    Review of creative test results with your team and help acting on them, agreed per engagement.

The platform

How TikTok Ads are organised.

TikTok Ads is the advertising platform of TikTok. Advertisers buy video-first ads in the feed and, in some markets, promote products sold through TikTok Shop.

In the platform's own terms

  • Work is organised as campaign, ad group and ad. Targeting, schedule, budget and bids sit mostly at ad group level.
  • Creative is the main variable. Teams multiply ads, and often ad groups, to test videos against audiences.
  • TikTok's ads API returns reports at campaign, ad group and ad level, which is what a creative-test comparison needs.

Official reference: TikTok API for Business.

The problem

Creative testing is a structure problem.

A team testing many videos against several audiences ends up with many ad groups and ads that differ by one setting. Without a naming and structure plan the results cannot be compared. With one, a test is a table you can build and read.

TikTok Ads reporting in your warehouse.

TikTok Ads is one of the sources we build connectors for. We call the TikTok ads API on a schedule, pull reports at the level you need, clean them and load them into BigQuery or PostgreSQL in your account, next to your other ad sources. Each pipeline is built per engagement. See advertising data pipelines (ETL) and the article Data engineering services: a buyer's guide.

What we do

What Vexio does on TikTok Ads.

Reporting at ad level is what makes creative tests readable. Related: AI agents and the campaign builder for bulk campaign upload.

  • Agree a naming plan, then build ad groups and ads for creative tests from a table, checked before upload.
  • Pull TikTok ads API reports at ad level into your warehouse so each creative can be compared.
  • Set up checks that flag ads or ad groups that are not delivering as planned.
  • Build agents and MCP tools that draft changes for your approval, and support optimisation over time.
FAQ

Questions on TikTok ads management.

Vexio works on TikTok Ads end to end: campaign structure and build, ads API reporting, automation and ongoing optimisation support. We agree the parts you need in a scoping conversation. If you only need reporting in your warehouse, we can build just that pipeline.

The TikTok ads API lets software create and read campaigns, ad groups and ads and pull performance reports. Vexio uses it to build structure from a table, load reports into your warehouse and give an agent read access. Which endpoints your account can use depends on its access, which we check while scoping.

We agree a naming plan first, then build ad groups and ads from a table so every video and audience combination has a clear name. Reports then group cleanly by creative. What to test is your call. The structure makes the results readable.

No. TikTok Ads is a trademark of its owner and appears here as text only. Vexio is an independent company and is not affiliated with, endorsed by or certified by that owner. Its terms apply when you use its services.

Keep reading
Talk to us

Tell us how you test creative on TikTok.

Say how many variants you run and what you report on. We reply by email with how we would approach it.

Book a demo Ask a question
Email
hello@vexio.ai
Phone
+1 778 896 4353
WhatsApp
Message us
Web
vexio.ai