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Walmart Connect advertising: campaign build and retail media reporting

Vexio works on Walmart Connect end to end. For Walmart Connect advertising, that means building item-based campaigns from your catalogue, bringing retail media reporting into your own warehouse and keeping it comparable with your other retail networks. Automation, agents and ongoing optimisation support sit on top.

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The work

How Vexio works on Walmart Connect.

Five areas, scoped with you on a call. No volumes, client names or results are published here.

  • Account structure and campaign build

    Item-based campaign structure from your catalogue, with keywords and placements mapped to each item and every row checked before it is sent.

  • Data pipelines and reporting

    Walmart Connect reports loaded on a schedule into BigQuery or PostgreSQL, in a schema shared with your other retail media sources.

    Advertising data pipelines →

  • Automation

    Rules that compare ad activity with catalogue data, for example flagging spend on items that are out of stock.

  • Agents and MCP

    An agent that reads Walmart Connect results and drafts changes through MCP tools. A person approves before anything is sent.

    AI agents →

  • Ongoing optimisation support

    Review of results next to your Walmart sales, and help acting on them, agreed per engagement.

The platform

How Walmart Connect campaigns are built.

Walmart Connect is the advertising business of Walmart. It sells retail media: ads on Walmart's own sites and apps, targeted with Walmart shopper data.

In the platform's own terms

  • Retail media ads appear in search results and on item pages on the retailer's own properties.
  • Campaigns are organised around items from the advertiser's catalogue, with keywords or placements attached.
  • Results are read against sales on the same retailer. That is what separates retail media from general display advertising.
  • Every retail network names its fields differently, so reporting across retailers needs one common schema.

Official reference: Walmart Connect.

The problem

Why retail media reporting needs a model of its own.

Retail media budgets often cover many items and more than one retailer. Each network names its fields differently, and attribution windows differ, so the same ratio can mean slightly different things. A shared schema keeps Walmart Connect results comparable with Amazon and the rest.

Walmart Connect reporting next to your sales data.

Walmart Connect is one of the sources we build connectors for. We pull its reports on a schedule, clean them, map them to the same schema as your other retail media sources and load them into BigQuery or PostgreSQL in your account. Each pipeline is built per engagement. See advertising data pipelines (ETL) and the article What is retail media advertising?.

What we do

What Vexio does on Walmart Connect.

Retail media is judged against sales, so the data work comes first. Related: AI agents and the campaign builder for bulk campaign upload.

  • Build item-based Walmart Connect campaigns from your catalogue and spreadsheets, and check them before they are sent.
  • Load Walmart Connect reports into your warehouse in the same shape as your Amazon and other retail media data.
  • Write the rules and scheduled checks that keep ad activity in line with item availability.
  • Build agents and MCP tools that draft changes for your approval, and support optimisation over time.
FAQ

Questions on Walmart Connect advertising.

Vexio works on Walmart Connect end to end: item-based campaign build, retail media reporting, automation and ongoing optimisation support. We scope the parts you need in a first conversation. Some teams only want the reporting pipeline, and that is a valid engagement too.

Walmart Connect offers an API for managing campaigns and pulling reports. Vexio builds the connector that requests reports, cleans them and loads them into your warehouse. Exactly what is available depends on the ad products and API access your account has, which we confirm while scoping.

Retail media advertising is advertising sold on a retailer's own websites and apps, targeted with the retailer's shopper data. Walmart Connect and Amazon Ads are examples. Results are read against that retailer's sales. Our guide, what is retail media advertising, covers formats and measurement.

Yes. We map each source to a shared schema in your warehouse, so spend, sales and ratios are defined the same way across retailers. Attribution windows still differ between networks, and we document those differences instead of hiding them. See advertising data pipelines (ETL).

No. Walmart Connect is a trademark of its owner and appears here as text only. Vexio is an independent company and is not affiliated with, endorsed by or certified by that owner. Its terms apply when you use its services.

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Talk to us

Tell us how you advertise on Walmart Connect.

Say which items, retailers and reports matter to you. We reply by email with how we would approach it.

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